Wild-Caught. Sustainably
Harvested. Proudly Shared.
From the pristine waters of Bristol Bay, Alaska, to your family’s table, The Swell brings you premium wild-caught sockeye salmon harvested with care, respect, and a commitment to one of the world’s most sustainable fisheries.
130+
Years of sustainable fishing
8,000+
Independent fishing families
50%
Of the world's wild sockeye salmon
100%
Wild-caught
From Alaska Waters
to Your Table
The Swell was founded to bring premium wild-caught Alaskan sockeye salmon directly to local families while honoring the quality and tradition behind Bristol Bay fishing.
Each summer, our family heads north to participate in one of the world’s most remarkable fisheries. Our operation runs from a 32-foot gillnetter captained by Phil, alongside a small crew of 3–4 people. Fishing is more than a livelihood—it’s a family tradition we’re proud to continue year after year.
Bristol Bay produces roughly 50% of the world’s wild sockeye salmon and has remained sustainably managed for over 130 years, supporting more than 8,000 independent fishing families. Its pristine river systems create the ideal environment for healthy salmon to thrive season after season.
Carefully Handled Every
Step of the Way
Quality begins the moment each fish is caught.
We use drift and set gillnets, methods known for minimal bycatch and low environmental impact. Once harvested, each salmon is immediately chilled onboard, then delivered to local facilities where it is professionally filleted and flash frozen to -40°F, preserving peak freshness, flavor, and nutrients.
The season runs from mid-June through early August, with peak harvest in early July. Thanks to Bristol Bay’s abundance, we’re able to share premium sockeye long after the season ends.
Secure Your Catch Before
the Season Arrives
Every purchase supports an independent family fishing operation and helps preserve one of the world’s most sustainable fisheries. We’re honored to bring a piece of Bristol Bay to your table.